A Magical Experience of German Christmas Culture

Christkindl­markt is a Ger­man word that means “Christ child mar­ket”. It is a tra­di­tion­al Christ­mas mar­ket that orig­i­nat­ed in Ger­many and oth­er parts of Europe in the Mid­dle Ages. It is a place where peo­ple can buy hand­made crafts, fes­tive food, and enjoy live music and enter­tain­ment. It is also a place where peo­ple can feel the spir­it of Christ­mas and cel­e­brate with their loved ones.

In 2022, we brought this charm­ing tra­di­tion to Shang­hai, where we host­ed the Christkindl­markt Shang­hai 2022 from Decem­ber 2 to Decem­ber 19 at Yuan­mingyuan Road, near the Bund. It was a spec­tac­u­lar event that attract­ed thou­sands of vis­i­tors from dif­fer­ent back­grounds and cul­tures to enjoy the best of Ger­man hos­pi­tal­i­ty and entertainment.

How We Made It Happen

At the Christkindl­markt Shang­hai 2022, we offered:

  • A huge fes­ti­val tent in true Bavar­i­an style, dec­o­rat­ed with flags, ban­ners, and flowers
  • More than 50 beau­ti­ful­ly dec­o­rat­ed wood­en stalls, sell­ing a vari­ety of hand­i­crafts and gifts, such as can­dles, orna­ments, toys, jew­el­ry, and more
  • A wide range of deli­cious region­al spe­cial­ties from Ger­many and oth­er coun­tries, such as gin­ger­bread, baked apples, chest­nuts, sausages, pret­zels, apple strudel, and of course, Glüh­wein (mulled wine)
  • A live band from Ger­many, play­ing tra­di­tion­al and mod­ern Okto­ber­fest songs and invit­ing guests to dance and sing along
  • A mer­ry-go-round for chil­dren and adults alike
  • A friend­ly and fes­tive atmos­phere, where guests could min­gle, social­ize, and have fun

Why It Was a Success

The Christkindl­markt Shang­hai 2022 was not only a great par­ty, but also a great oppor­tu­ni­ty to:

  • Expe­ri­ence a unique cul­tur­al event that cel­e­brates the his­to­ry and her­itage of Germany
  • Enjoy a high-qual­i­ty ser­vice and cater­ing that meets the stan­dards of Ger­man Events and City­Mo­ments, two lead­ing event orga­niz­ers in Shanghai
  • Net­work with poten­tial busi­ness part­ners and clients from var­i­ous indus­tries and sectors
  • Sup­port a good cause, as part of the pro­ceeds from the event went to charity
  • Have a mem­o­rable time with your friends, fam­i­ly, or colleagues

The Christkindl­markt Shang­hai 2022 was one of the most pop­u­lar and authen­tic Christ­mas mar­kets in Shang­hai. We received pos­i­tive feed­back from our guests, media out­lets, gov­ern­ment agen­cies, and cul­tur­al insti­tu­tions. We also achieved impres­sive results in terms of atten­dance, sales, and expo­sure. Here are some of our key statistics:

  • We wel­comed over 50,000 vis­i­tors dur­ing the 18 days of operation
  • We sold over 10,000 liters of Glüh­wein and over 5,000 sausages
  • We gen­er­at­ed over 1 mil­lion RMB in rev­enue for our Clients and Partners
  • We donat­ed over 100,000 RMB to local charities

We received over 50 media cov­er­age from rep­utable sources such as SmartShang­hai, Tri­pad­vi­sor, Chi­na High­lights, etc.

What Made It Unique

The Christkindl­markt Shang­hai 2022 was not just anoth­er Christ­mas mar­ket. It was a spe­cial event that show­cased four aspects of our uniqueness:

Authenticity

We aimed to cre­ate an authen­tic Ger­man Christ­mas mar­ket expe­ri­ence for our guests. We import­ed most of our prod­ucts and ingre­di­ents from Ger­many or oth­er Euro­pean coun­tries. We hired a pro­fes­sion­al band from Ger­many to per­form live music. We fol­lowed the tra­di­tion­al design and lay­out of the mar­ket. We also invit­ed some local part­ners who shared our vision and values.

Diversity

We cel­e­brat­ed not only Ger­man cul­ture but also oth­er cul­tures that have influ­enced or been influ­enced by Ger­many. We offered food and drinks from dif­fer­ent regions and coun­tries such as Aus­tria, Switzer­land, France, Italy, etc. We also invit­ed some local ven­dors who sold Chi­nese or inter­na­tion­al prod­ucts that matched our theme.

Quality

We ensured that our prod­ucts and ser­vices were of high qual­i­ty and met our guests’ expec­ta­tions. We select­ed our ven­dors care­ful­ly based on their rep­u­ta­tion and qual­i­ty stan­dards. We trained our staff to pro­vide friend­ly and pro­fes­sion­al ser­vice. We main­tained a clean and safe envi­ron­ment for our guests.

Fun

We cre­at­ed a fun and fes­tive atmos­phere for our guests. We offered a vari­ety of games and activ­i­ties such as beer pong, arm wrestling, nail ham­mer­ing, and lucky draw. We also had a mer­ry-go-round that added a touch of mag­ic to the mar­ket. We encour­aged our guests to inter­act with each oth­er and our staff, and to enjoy the music and entertainment.

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Why You Should Work With Us

Events Made with Care & Passion

Ger­man Events is a mar­ket­ing agency that spe­cial­izes in pro­mot­ing Ger­man cul­ture and busi­ness in Chi­na. We have over 10 years of expe­ri­ence in orga­niz­ing events, cam­paigns, exhi­bi­tions, trade fairs, and sem­i­nars that show­case the diver­si­ty and excel­lence of Germany.

We can help you with any project that involves Ger­many and Chi­na. Whether you want to intro­duce your prod­uct or ser­vice to the Chi­nese mar­ket, expand your net­work or cus­tomer base, enhance your brand image or rep­u­ta­tion, or sim­ply cel­e­brate your Ger­man her­itage or iden­ti­ty, we can make it happen.

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Customized & Creative Solutions for Your Needs

We can design and exe­cute any project that involves Ger­many and Chi­na, from con­cept to com­ple­tion. We can also offer you con­sult­ing, mar­ket­ing, and PR ser­vices to help you achieve your goals. We are flex­i­ble, adapt­able, and respon­sive to your requests and feed­back. We are always ready to face new chal­lenges and opportunities.
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Expertise & Innovation in German-Chinese Projects

We have the knowl­edge and skills to han­dle any project that involves Ger­many and Chi­na, from plan­ning to exe­cu­tion. We can also pro­vide you with con­sult­ing, mar­ket­ing, and PR ser­vices to help you reach your objec­tives. We are open to new ideas and sug­ges­tions. We are always eager to take on new chal­lenges and opportunities.
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Quality & Reliability in Every Aspect

We have a team of pro­fes­sion­als who are enthu­si­as­tic about Ger­many and Chi­na. We have sol­id rela­tion­ships with local part­ners, media out­lets, gov­ern­ment agen­cies, and cul­tur­al insti­tu­tions. We have a com­pre­hen­sive under­stand­ing of both mar­kets and cul­tures. We have a con­sis­tent record of deliv­er­ing suc­cess­ful results.
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Collaboration & Support for Our Sponsors and Partners

We are always look­ing for new spon­sors and part­ners who share our vision and val­ues. If you want to work with us or sup­port our events, please con­tact us at info@​germanevents.​cn. We can offer you var­i­ous ben­e­fits such as expo­sure, recog­ni­tion, access, and goodwill.